We’re thrilled to share some incredible news with all of you—our Pawsome Paws Boutique team has taken home the “Best Trade Marketing Campaign” award at the PetQuip 2024 Awards! 🏆 🎉
This prestigious honour was awarded to us for our Disney Range launch in January 2024, which turned out to be our most successful product launch to date! As many of you know, the Disney collection quickly became a favourite among pet parents and fans of all things magical, whisking pets into a world of enchantment and style.
The PetQuip awards are a highlight in the pet industry calendar, celebrating the brands and businesses that go above and beyond to create outstanding products and experiences. Winning “Best Trade Marketing Campaign” is a testament to the hard work, creativity, and dedication our team poured into bringing the Disney magic to life for our furry friends.
On top of this, Sophie took home Silver in the Rising Star award! A true reflection of all the hard work she has put into building Pawsome Paws Boutique, and the amazing community she has built along the way.
A Magical Start to 2024
When we embarked on this journey to launch the Disney Range, we wanted to capture the joy, imagination, and wonder that Disney brings to millions around the world—and bring it into the lives of pets and their families. This collection features designs inspired by some of Disney’s most beloved characters, from playful patterns to stylish details that let pets show off their personality with a touch of timeless Disney charm.
The launch saw an overwhelming response, and we couldn’t have done it without the enthusiasm of our loyal customers and pet community. The buzz was incredible, and seeing the joy on our customers’ faces (and in their pets’ wagging tails!) made it all worthwhile.
Why the PetQuip Award Means So Much to Us
Winning the PetQuip Award for Best Trade Marketing Campaign is a huge honour for our business. It recognises not only the success of the Disney launch but also the hard work behind the scenes—our team worked tirelessly to craft a marketing campaign that would resonate with our customers, showcase the Disney range, and make a real impact in the market, including our whirlwind trip to Disneyland Paris to create some magical content for the launch.
From sneak peeks and influencer partnerships to the excitement of launch day, our campaign aimed to create a community around the love of Disney and pets. Being acknowledged for these efforts is incredibly rewarding and inspires us to keep bringing new and innovative collections to all of you.
What’s Next for Pawsome Paws Boutique?
With such a successful start to 2024, we’re more excited than ever for what’s to come! This award motivates us to keep pushing boundaries and finding new ways to celebrate the bond between pets and their humans. We’ve got some exciting plans in store, and we can’t wait to share them with you in the coming months.
For now, we want to say a massive thank you to everyone who supported the Disney range launch and helped make it such a resounding success. This win is for you, our amazing Pawsome Paws Boutique family, who make what we do every day so fulfilling and fun. Here’s to many more exciting adventures together!
Stay Connected
Keep following us for the latest updates, sneak peeks, and more magical collections just around the corner! And if you haven’t already, check out the Disney Range and let your pet step into their happily-ever-after.
With love and gratitude,
The Pawsome Paws Boutique Team 🐾💫